deasy/penner&partners Launches plumBid :: A New Online Sales Platform For Luxury Real Estate :: 1920’s Italianate Estate

deasy/penner&partners, the Southern California-based residential real estate firm, is pleased to announce the launch of plumBid, (www.plumBid.com), an accelerated online marketing and sales platform that utilizes a descending Dutch bidding methodology, rather than an ascending auction format to sell exceptional properties to a global audience—a potentially game-changing approach to the buying and selling of luxury homes.

The first plumBid is on July 26, 2015 and will be a 1920’s Italianate residence in Beverly Hills, recently featured in Architectural Digest.  The “preemptive asking price” is $11,500,000 and the current owners are retail/fashion executives (Lucky Brand, Coach, Gap, JCrew, etc.) Dave DeMattei and Patrick Wade.  

“plumBid mimics the way the traditional real estate market functions today – only in a consolidated timeframe,” says deasy/penner and plumBid co-founder Mike Deasy.  After extensive local and global marketing to build awareness and interest, buyers may purchase the property prior to the plumBid at the sellers Preemptive Asking Price – or, if buyers elect to wait until the plumBid date, they will be financially prequalified and registered as bidders, and will log in on bidding day to compete against other registered buyers. Over a condensed time period, the price will drop in random increments. The plumBid ends when the first bidder accepts the current displayed price.

The plumBid methodology is better for both buyers and sellers. “plumBid is the only real estate bidding platform that allows a buyer to preempt all other bidders by being the first to bid, which eliminates multiple offers and bidding wars,” explains deasy/penner and plumBid co-founder George Penner. “For sellers in a traditional auction, you need at least two buyers—preferably many more— gathered together, to generate excitement and a higher sales price. With the online plumBid platform, you need only one bidder.”

Sellers are guaranteed to start with their preferred Preemptive Asking Price and enthusiasm is generated solely by buyers who are online, in their own home or at their real estate agents office, who decide when it’s time to buy. “They just can’t wait too long, because another buyer may think that the price is right,” Penner adds.

Once the plumBid is complete and a winner is determined, a back-up offer is offered to all other registered bidders, at the winning price.  Escrow is opened and deasy/penner&partners shepherds the necessary components to complete the real estate transaction.

Learn more about plumBid at www.plumBid.com.

721 North Rexford Drive, Beverly Hills

plumBid starts at - $11,500,000
contact us to request a showing :: 310.275.1000

Presented by George Penner and Josh Gaunya :: deasy/penner&partners

Cassia :: Santa Monica's Newest Asian Fusion Dining Destination

Situated inside a historic Art Deco building from the 1930's, Bryant and Kim Ng have partnered with Rustic Canyon's Josh Loeb and Zoe Nathan to launch Cassia. This new spot features a raw bar stocking fresh shellfish to Vietnamese "sunbathing" praws, standard bistro seating in the middle area, and drinks by Kenny Arbuckle at the bar. Montalba Architects is credited with designing the interior of the restaurant. Here's a peek inside.

A Glimpse at the WAF 2015 Shortlist :: Completed Buildings :: Civic and Community

Dakar Congress Center :: Dakar, Senegal :: Tabanlioglu Architects

The World Architecture Festival 2015 has just released the shortlist for its 2015 awards - the world’s largest architectural awards program. This year's program features more than 700 projects from over 47 different countries. In a series looking at some of the selected projects from across the 27 individual award categories, we start with Completed Buildings - Civic and Community.

Stonehenge Exhibition + Visitor Centre :: Wiltshire, UK :: Denton Corker Marshall

Dlr Lexicon, Dún Laoghaire Co. :: Dublin, Ireland :: Carr Cotter & Naessens

A Look at Pasadena's Chalk Festival Art

In honor of Father's Day, today we take a look at the best of Pasadena's Chalk Festival - a Father's Day weekend tradition for over two decades.

Birch :: A Brendan Collins Restaurant in Hollywood

Birch :: Photography by Elizabeth Daniels 

Designed by Ann Karlstrom, Birch features a clean, Scandinavian design - with natural woods, clean marble, unpolished metals, and a massive garage door opening as the facade. This new spot in the heart of Cahuenga will incorporate a fine dining approach with casual vibes. Here's a look inside.

The Hees House :: Richard Neutra, 1950

Sited on a bluff above and running along the Pacific, the remodeled Hees House entitles its owner to seaside living in a quintessential mid-century context. The gated garden entry creates its own sense of mystery which transforms into the surprise of ocean and island views enveloping the interior. The expansive glass walls parallel the ocean and slide across the terrazzo floors opening the public rooms to the broad terrace, grass and gardens. The architect's signature hearth separates the great room from the dining room. Newer kitchen pivots around the dining island. Master suite has its own terrace and bath. Guest bedroom and bath. Guest house with kitchenette, living room, bedroom and two baths. Special home, special site, special and convenient location.

250 Trino Way, Pacific Palisades

for sale - $5,495,000
contact us to request a showing :: 310.275.1000

Presented by Mike Deasy, Sara Clephane and Isabelle Mizrahi from BHHS

RIBA London Awards 2015 Winners

NEO Bankside :: Rogers Stirk Harbour + Partners

From a shortlist of 68 buildings, 38 London projects have been awarded the 2015 RIBA London Awards for architectural excellence. Here are the winners.

National Theatre, NT Future :: Haworth Tompkins

Burntwood School :: Allford Hall Monaghan Morris

The Art & Design of Florence-Based Artist Michele Durazzi's Surreal Cityscapes

Today, we take a closer look at Florence-based artist Michele Durazzi's series of surreal cityscapes, designed to highlight the continual and sometimes unorthodox engagement between nature and building.

Mediterranean Estate

This stately Mediterranean home appears to be a well-maintained example of Pasadena’s long and well respected architectural history. However, this estate was designed, built and completed in 2010 by the current owners. Exquisitely situated on a large, flat, private lot and located in the coveted Caltech neighborhood of Pasadena you will find this Wallace Neff inspired masterpiece. 

Gracious first level rooms include: a grand entry, step down living room, library, formal dining room, butlers pantry, kitchen, morning room, family room, powder room, wine room and fifth bedroom; en-suite with bath. The loggia which extends nearly the full length of the house offers multiple sets of casement french doors that lead you to the covered outdoor living room with fireplace and expansive, sun drenched park-like lawn areas. The grounds and gardens were designed by Mark Bartos and include a beautiful pool/spa, cabana and offer multiple entertaining areas. The second level features a large landing and hall, four en-suite bedrooms, Laundry room, back stairs and multiple balconies. The grand master suite offers a sitting area with a fireplace, a luxurious bathroom, large walk-in closet and balcony. 

This estate has been meticulously appointed by the owner/designer with little expense spared or the smallest of details overlooked. It is ideal for entertaining on a grand scale with wonderful indoor/outdoor opportunities and amazing space and volume. A unique glass and wrought iron door lead into a dramatic entryway with Crema Marfil floors, 20 foot ceilings and a sweeping marble staircase. An expansive gourmet kitchen area with Calacatta d’ Oro marble counter tops, American walnut floors, and top of the line appliances are just a few of the numerous amenities. Five fireplaces, elaborate crown moldings, arched doorways, custom designed lighting fixtures, and paneled doors give a wonderful sense of quality, permanence and old world quality craftsmanship.

1466 San Pasqual Street, Pasadena

for sale - price upon request
contact us to request a showing :: 626.683.0777

Presented by Cynthia and Lauren Luczyski :: deasy/penner&partners

An Architectural View of the Walt Disney Concert Hall by Frank Gehry, Architect

Designed by architect Frank Gehry, Walt Disney Concert Hall (WDCH) is an internationally recognized architectural landmark and one of the most acoustically sophisticated concert halls in the world. From the stainless steel curves of its striking exterior to the state-of-the-art acoustics of the hardwood-paneled main auditorium, the 3.6-acre complex embodies the unique energy and creative spirit of the city of Los Angeles and its orchestra. 

Odys + Penelope :: A Modern Grillhouse on La Brea

Odys + Penelope :: Photography by Elizabeth Daniels

Karen and Quinn Hatfield, the husband-and-wife chef team behind the Sycamore Kitchen in Los Angeles, recently debuted Odys + Penelope on La Brea. Local designer Alexis Readinger of Preen Inc. integrated firewood into the design, conceiving large cutouts in the wall near the open kitchen to store the wood for the grills and smoker. Formerly a printing press structure, the space features exposed brick, steel ceiling beams, concrete flooring, plywood seating, and other industrial elements connected to its manufacturing past. Here’s a peak inside. 

An Inside Look At This Hsu-McCullough Renovated Spanish Colonial Bungalow

Houzz TV takes a tour inside one of our listings, the renovated home of designers Chris McCullough and Peggy Hsu in Mar Vista, CA.

deasy/penner&partners Sponsors Rustic Night Saturday, June 6th, 2015

My Train Station As Art

Milan Central Train Station :: Milan, Italy

This week, we tour the world's metro tunnels to find the most design-centric train stations on Earth. 

Drassanes Station :: Barcelona, Spain

Jiantan Station :: Taipei, Taiwan

Los Angeles Design Festival 2015

Celebrate LA's outstanding aesthetic heritage at this annual three-week design festival. Tours, exhibitions panels and parties will be staged all over the city. Highlights include home tours, an opening night bash at the Hollyhock House, and talks and site visits from the concurrent Dwell Design Week.

For more information visit LADesignFestival.org