deasy/penner&partners Launches plumBid :: A New Online Sales Platform For Luxury Real Estate :: 1920’s Italianate Estate

deasy/penner&partners, the Southern California-based residential real estate firm, is pleased to announce the launch of plumBid, (www.plumBid.com), an accelerated online marketing and sales platform that utilizes a descending Dutch bidding methodology, rather than an ascending auction format to sell exceptional properties to a global audience—a potentially game-changing approach to the buying and selling of luxury homes.

The first plumBid is on July 26, 2015 and will be a 1920’s Italianate residence in Beverly Hills, recently featured in Architectural Digest.  The “preemptive asking price” is $11,500,000 and the current owners are retail/fashion executives (Lucky Brand, Coach, Gap, JCrew, etc.) Dave DeMattei and Patrick Wade.  

“plumBid mimics the way the traditional real estate market functions today – only in a consolidated timeframe,” says deasy/penner and plumBid co-founder Mike Deasy.  After extensive local and global marketing to build awareness and interest, buyers may purchase the property prior to the plumBid at the sellers Preemptive Asking Price – or, if buyers elect to wait until the plumBid date, they will be financially prequalified and registered as bidders, and will log in on bidding day to compete against other registered buyers. Over a condensed time period, the price will drop in random increments. The plumBid ends when the first bidder accepts the current displayed price.

The plumBid methodology is better for both buyers and sellers. “plumBid is the only real estate bidding platform that allows a buyer to preempt all other bidders by being the first to bid, which eliminates multiple offers and bidding wars,” explains deasy/penner and plumBid co-founder George Penner. “For sellers in a traditional auction, you need at least two buyers—preferably many more— gathered together, to generate excitement and a higher sales price. With the online plumBid platform, you need only one bidder.”

Sellers are guaranteed to start with their preferred Preemptive Asking Price and enthusiasm is generated solely by buyers who are online, in their own home or at their real estate agents office, who decide when it’s time to buy. “They just can’t wait too long, because another buyer may think that the price is right,” Penner adds.

Once the plumBid is complete and a winner is determined, a back-up offer is offered to all other registered bidders, at the winning price.  Escrow is opened and deasy/penner&partners shepherds the necessary components to complete the real estate transaction.

Learn more about plumBid at www.plumBid.com.

721 North Rexford Drive, Beverly Hills

plumBid starts at - $11,500,000
contact us to request a showing :: 310.275.1000

Presented by George Penner and Josh Gaunya :: deasy/penner&partners

Samuel Goldwyn's Beverly Hills Estate

A superlative estate of impeccable design and magnificent detail, this prime Beverly Hills residence represents the epitome of cordial grace and distinguished heritage. A nearly two acre enclave surrounded by gorgeous landscaping on a quiet cul-de-sac just behind the Beverly Hills Hotel, it is designed with unique attention to formal beauty, majestic vistas and personal comforts.

Built in the 1930s and the private domain of Hollywood’s most famous family for two generations, this outstanding home speaks of privileged traditions and glittering entertainment, intimate soirees and lavish celebrations.

From the grand gated motor court and stately galleria entrance, the estate is both generous in size and perfectly scaled. The floor plan is ideal. The resplendent formal dining room is lined with French doors leading out to a trellis-covered brick patio and tranquil gardens beyond. Whispers of glamour still enliven the paneled, 35-millimeter screening room and library. The kitchen will satisfy the most demanding cook and prove ideal for both casual family meals and luxurious entertaining.

Ascend the elegant curving staircase to a spectacular master suite with a veranda overlooking sparkling city lights below. On this level are three additional bedrooms, plus a gym, eating area / study, kitchenette and laundry room.

Guests are welcome here – for an evening, a night, a weekend. There is a guest suite with a private entrance on the home’s main level as well as a large, private guest apartment above the garage.

Beyond the house itself, the grounds are expansive and beautifully park-like, with mature trees, manicured grassy lawns and a fragrant rose garden. The secluded pool is surrounded with a spacious deck and patio as well as a private pool house. Through shaded glades, follow the curving footpath to the sunken, lighted championship tennis court.

A noble estate in an incomparable location, this is truly a once-in-a-lifetime opportunity.

1200 Laurel Lane, Beverly Hills

for sale - $32,000,000
contact us to request a showing :: 310.275.1000

Presented by Joyce Rey & Stacy Gottula :: Coldwell Banker

The Personal Residence of Sculptor Morris Levine

Pristine Mid-Century Architectural in Beverly Hills, designed by renowned sculptor Morris Levine as his personal residence, circa 1964. A truly exceptional home, set back on a large, private lot, this hidden retreat boasts many original details including terrazzo floors, milled cedar ceilings and walls, custom storage, an open family room, a large, solar-heated swimmer’s pool, and a flat, manicured back yard. An entertainer’s dream, with wonderful indoor-outdoor flow, 4 Bedrooms, 4 baths, plus a home office (or 5th bedroom) with a separate entrance. Great location convenient to downtown Beverly Hills and the Valley. Truly a museum-quality home for the architectural enthusiast.

 

2257 Betty Lane, Beverly Hills

for sale - $3,250,000
contact us to request a showing :: 310.275.1000

Indoor/Outdoor Modern Compound

This spectacular one-of-a-kind modern compound boasts 7 beds, 10 baths, and over 9,000 sq ft making it the ultimate entertainer’s dream home! At the end of a quiet cul-de-sac, behind glass gates, you enter an extraordinarily private, over an acre, compound with beautiful views. This cutting-edge design features an open floor plan with retractable walls and glass doors that create the quintessential indoor-outdoor living space. Featuring high ceilings, large bedrooms, gorgeous open staircase, elevator, top-of-the-line chef’s gourmet kitchen, and master suite with his and hers marble baths plus huge his and hers walk in closets. There are six additional bedrooms that can also be used as an office, gym, or movie theater as well as parking for six cars. Two backyards with infinity pool, spa, large grassy lawn, multiple outdoor water features, and one of the most amazing living wall of succulents ever built. Located just minutes from the best shopping and dining in the world.

9852 San Circle, Beverly Hills

for sale - $7,995,000
contact us to request a showing :: 310.275.1000

Beverly Hills P.O. Architectural :: Steven Shortridge, AIA

This stunning hilltop home was designed by Steven Shortridge, AIA, known for his highly livable contemporary architecture. The brick-clad ground level houses the residence's public functions, with generous circulation that leads from the entry to an expansive living space. Frameless glass walls seamlessly capture the panoramic views and open onto a terrace with an infinity pool and spa. A large open kitchen, butler's pantry, bar and media room complete the suite of entertaining spaces. Throughout the first floor, brick walls and polished concrete floors are balanced by white walnut planked walls and ceilings that provide a sense of warmth and intimacy within the large volumes. 

The second story, conceived as a floating box of white plaster and glass, hovers above the ground floor and houses the home's private spaces. Here, a gracious 1,500 square foot master bedroom suite is situated to frame the breathtaking vistas with a large sitting area, bath and private office. The home has three additional bedroom suites and all the luxuries expected.

1278 Angelo Drive, Beverly Hills P.O.

for sale $12,500,000
contact us to request a showing :: 310.275.1000

New Pocket Listing :: Italianate Villa, Beverly Hills PO

 

Remodeled Italianate Villa situated up a private drive off of Benedict Canyon offers a tranquil and idyllic setting. Unassuming from the curb, an inviting romantic courtyard provides access to the residence which is suitable for families, couples or a single person. A customized gourmet kitchen with Viking appliances flows seamlessly into the dining and living rooms all of which have direct access to the pool and flat grassy pad ideal for entertaining. Limestone and wide plank pine were the chosen materials for the flooring throughout. Other details such as Dutch doors and vintage sconces bring elements of charm and elegance to the residence. Substantial natural light both indoors and out. The finest appliances and imported materials have been integrated throughout to create a dwelling that is both emotional and unique. http://benedictcanyonvilla.com/

1446 Benedict Canyon Drive, Beverly Hills PO
for sale $2,495,000 
contact us to request a showing :: 310.275.1000

A. Quincy Jones :: Sherwood Residence, 1962

A. Quincy Jones' 1962 Sherwood residence has been recently transformed into a most sought after Beverly Hills private estate, located just north of Sunset. Period modern details merge flawlessly with cutting edge contemporary systems. Glass walls give way to water features seamlessly blending the outside and in. The master suite is now 2 stories with a spa bath & screening room or gym. Private patios, decks and outdoor access from nearly every room. Truly once in a lifetime opportunity to live in one of the most notable architectural estates available in Beverly Hills.

920 Foothill Road, Beverly Hills
for sale $11,995,000

contact us to request a showing : : 310.275.1000

Photography by Michael McNamara